The digital platform “Price Mirror” is expected to be expanded with other products and commercial entities, so that consumers have the opportunity to be informed every day about market prices.
Prime Minister Edi Rama has announced that the government’s objective is that by the end of this year, the number of articles included on the platform will reach 1,000, from over 200 currently.
During the presentation of the initiative, the head of government explained that the expansion will not be limited to large supermarket chains. In the next stages, it is intended to include small businesses and retail stores.
According to Rama, special attention will be paid to retail outlets where unjustified price changes can be observed.
He warned that the legislation provides for punitive measures, including fines, in cases where illegal practices or price speculation are proven.
However, the Prime Minister stressed that the government’s approach does not aim to rely solely on penalties. According to him, cooperation with businesses and their involvement in the platform remain the key elements for the operation of the initiative.
Rama described this project as the beginning of a process that will gradually extend to a larger number of economic operators.
“Of course, this is not the end, it is the beginning of a process where we want to include more and more entities,” the prime minister declared.
He added that the goal is to create a system where citizens have up-to-date and clear information about product prices.
“Today there are over 200 articles that are part of this overview. The goal is to have 1,000 by the end of the year,” Rama said.
Through this platform, the government aims to increase market transparency and create the opportunity for consumers to compare prices before making purchases.